Fendi's Mall Madness; Chloe's A No-Show



One of the leaders in designer handbags for decades, Fendi’s newest retail location opens in a most unlikely location: the mall. Their official opening party last Thursday night--hosted by Chloe Sevigny in conjunction with the Los Angeles County Museum of Art’s Avant-Garde members--had the rare absence of car-to-door valet service that most designer openings have, because, well, patrons had to park in the Macy’s section of the expansive mall parking lot. But this is not just any mall: the Beverly Center houses the usual Panda Express and Banana Republic, but also has Louis Vuitton, Burberry, D&G and Christian Dior for local Beverly Hills consumption. Still, it was a bit unsettling to take the escalators dressed to the nines alongside regular mall shoppers, children, pretzels and all.

 Champagne and wine flowed while waiters with model-good looks carried trays of minuscule appetizers and desserts.

Despite the questionable location, the intimate gathering attracted an eclectic crowd of hipsters, fashion elite, celebrities, art patrons and serious shoppers to the small yet chic boutique bursting with an enviable range of covetable leather, sequin and beaded bags plus some of the fiercest six-inch heels I’ve seen in a while. One woman in a sore thumb turquoise velour sweat suit reportedly dropped over $10,000 in a matter of minutes--normal. Luckily, twenty percent of sales that night will go to benefit LACMA. 


Celebrities included stylist Brad Goreski (who tweeted a photo us wearing our bow ties!), a bespectacled Abigail Spencer, a very chilly Jeffree Star and an all too brief appearance by the now super svelte Kelly Osbourne and an exceptionally tight-skinned Sharon Osbourne. But the big no-show of the night was the host Sevigny herself. Speculation says she skipped out in favor of the Elle and Express ’25 at 25’ event, and perhaps came back to the boutique later to help sweep up.

Fendi, Beverly Center, Level 7, 8500 Beverly Boulevard; 310-289-1704

Stylist Brad Goreski (The Rachel Zoe Project) and I having some bow tie love. He was really the nicest, most gracious TV/fashion celeb I've ever met and he made sure to ask everyone's names and was happy to take a photo with us. P.S. He's 10x cuter in person.

More Fendi opening party photos...






Alas, Chloe Sevigny was nowhere to be seen...