JOYRICH at Los Angeles Fashion Weekend - POOF!

Edit Oct. 24th: I actually found the photos! They're all here for you to enjoy, so don't mind my bitching!

I am DEVASTATED! All my photos from last Friday's LA Fashion Weekend event are poof gone somehow. Poof are the photos of cute Japanese fashionistas, icy models-types, stylists, photographers and this stunning woman who was dripping in gold dome studs with red lips and a tight high bun that I was obsessed with (and her generic boyfriend was dismayed by). But I do have a few iPhone photos of the night's activities at Sunset Gower Studios in Hollywood. Chevy Volts were parked outside for perusing/making out in, there were a few designer vendors selling their quasi-interesting wares, but of course everyone crowded the open bars.

I came thinking this was a runway show only for the LA via Japan streetwear line JOYRICH's SS11 collection, whom I reviewed a few months ago for Style In Progress magazine. So I was confused to see droves of older, stylistically typical LA "clubbing" crowd at the event. Turns out it was a medley show with labels JL Marks and Balthaczar, both of which I found to be uninspired and have poor quality craftsmanship--figures. Joyrich on the other hand was hot mess of 90s throwbacks with acid washes, moto and denim jackets in mustard leather, leopard and floral, printed leggings and bodycon dresses with a touch of 50's rockabilly/Rosie the Riveter takes the war effort to the beach. The collection was cohesive, exciting, clearly well-made and just much more my personal style. And doesn't hurt the designers had confetti cannons to complement their walk-on applause. Now I feel like I need confetti canons at all times.

More after the jump:


Since I lost 90% of my photos from that night, I'll instead regale you with my Twitter commentary:


LA fashion week(end) won out. Currently sitting w/ the freaks at Sunset & Gower Studios waiting 4 Joyrich showhttp://plixi.com/p/51130507
Watching Carson from Queer Eye interview girls on the red carpet whom I have nooo idea who they are





@joyrichla killed all others tonight. Real style, real quality & real FOINE male models. Dying for a moto jackethttp://plixi.com/p/51151277

Lovin watching the other designers squirm in their seats
Things to take away from their SS11 collection: moto jackets are timeless, America fuck yeah and PAISLEY IS BACK.

Click through for more photos