Featuring the haunting song "Everglade" by the ghostly Antony & the Johnsons, the photographers covertly set up surveillance cameras to capture a genuine insider's look. They wanted to blur the lines of reality and create a "half horror, half Disney" "Surrealist" experience. Not unlike a day of dropping acid, the supermodel writhes on the couch whilst being molested by color and a number of animated forces--including tentacles. The less Disney, more Burton-esque drawings combined with an orchestral soundtrack made for an eerily charming piece.
Here's is the resulting ad: