Kate Moss + Antony & the Johnsons for Balmain

Not part of the burgeoning fashion collection videos trend, this simple continuous shot of Kate Moss modeling with animation layered over it makes for a beautiful albeit awkward voyeur experience. Dutch fashion photographer duo Inez van Lamsweerde and Vinoodh Matadin were shooting for Balmain's fall 2010 ad campaign and created this video with the help of artist Jo Ratcliffe.

Featuring the haunting song "Everglade" by the ghostly Antony & the Johnsons, the photographers covertly set up surveillance cameras to capture a genuine insider's look. They wanted to blur the lines of reality and create a "half horror, half Disney" "Surrealist" experience. Not unlike a day of dropping acid, the supermodel writhes on the couch whilst being molested by color and a number of animated forces--including tentacles. The less Disney, more Burton-esque drawings combined with an orchestral soundtrack made for an eerily charming piece.


Here's is the resulting ad: