Last week I attended a pretty casual event a few blocks from the beach, which is a total rarity for me. FLAUNT celebrated the latest addition to the completely revamped Santa Monica Place mall (a mall that boasts Louis Vuitton and Tiffany's among others), the G-Star store. Although I'm neither much a fan of the denim oasis that is G-Star, nor of malls, I am however a Flaunt alumna. I had the privilege of working and writing for them while studying for my degree a few years ago. I still have my recorded interview with Josh Brolin about the Oscar buzz that surrounded his role in No Country For Old Men in 2007. The last question I asked in the interview is if he had any advice for men and boys who want impressive mustaches like his own. He. Was. Not. Amused. Mustaches were a hot topic 2007, it's only natural I ask! Maybe one day after career suicide I'll upload the clip...
I ran into some fellow Flaunt alumni and met some new ones. Unfortunately it seems that everyone I worked with are no longer at Flaunt. Just thinking back on the lavish Flaunt Christmas party that I literally had to flee from (from my own fault alone) I honestly don't know if I would've been able to last either. The crowd was a mix of westside fashionistas, eastside hipsters, dudes in denim tuxedos, FIDM students and the usual open bar grazers.
What brought G-Star and Flaunt together that night was the collaboration between the label and Flaunt friend/contributing photographer Anton Corbijn, who shot the Spring/Summer 2011 campaign. Famous faces include Liv Tyler and Gemma Arterton along with an unusual model choice--the stony-faced Norwegian Grandmaster chess champion, Magnus Carlsen. People chatted, drank, danced and very much in Flaunt style, hotboxed the dressing room to which the employees seemed to shrug off. Truly a proper christening.
Click through for more photos:
The obligatory mirror shot
And back home :)