Shop For A Cause: Fashion Benefits Japan


The outpouring of good will for Japan has been enormous across the board--but there is still a lot of work to be done. One thing that really struck me was how right as the earthquake hit and during the immediate aftermath, the Marc Jacobs Twitter has shown particular concern for their employees in affected areas. Since the earthquakes and tsunamis hit Japan, clothing companies like UNIQLO, Levi's, Coach and American Eagle have donated millions of out-of-pocket dollars to the relief efforts, while many others are teaming up with charities to help raise money. Fast Retailing Group, the company that owns UNIQLO, g.u., Comptoir des Cotonniers, Princesse tam.tam and Theory in particular has been doing amazing things to help the disaster victims, its CEO personally donating far more than the company and all its employees combined. Uniqlo and Theory also have clothing donation boxes set up in their retail stores and Fast Retailing is donating tens of thousands of garments from their lines.
Actress Rinko Kikuchi & model Jenny Shimizu wear Opening Ceremony for Japan tees

Designers and retailers are also creating charity incentives to shop, many donating 100% of proceeds of overall sales and the sale of special items to relief efforts. We've compiled just some of the shopping opportunities where you can help Japan while getting a little something back.

Click through to see:



Opening Ceremony for Japan Tees - $30, OpeningCeremony.com
Simply designed and shot at OC's NYC headquarters, every cent of the proceeds will be donated to the American Red Cross. OC's website also has a banner atop their website that links directly to the Red Cross site for additional donations.
From March 21 - 25, the jewelry line will donate 100% off all sales on their online store to Catholic Relief Services, plus 100% of sales at any Alexis Bittar retail stoer on March 24.
Note: Catholic Relief uses 93% of donations directly for the relief effort



Today only (March 18), 100% of online sales will go towards Japan relief efforts.



Stussy x Fragment Design One World One Love One Heart Tee - $36, Stussy.com
In collaboration with Hiroshi Fujiwara, Stussy designed a tee where a "majority" of the proceeds will go to the Japan Red Cross. Currently available for pre-sale.



MWJ is an independent multi-arts project with the goal of conveying Japanese culture and with activities and Japanese-inspired creatives. 100% of sales of their hand-screened t-shirts will go directly to organizations directly involved with the Japan relief effort. Currently shirts are sold out, but you can pre-order more via the contact page.



A really cute idea, $100 from the sale of any red bag from their online store will be donated to the Red Cross.


Karmaloop
Rising Sun Tee - $20, Karmaloop.com
100% of proceeds from the sale of this style will be donated to The Red Cross. Currently available for pre-sale.



You can still donate directly to The Red Cross online or simply texting REDCROSS to 90999 will donate $10. It's almost surreal to see a country endure tragedy after tragedy in a matter of days the way Japan has and we all need to do out part to help.