Simplicity is king with clothing brand Band Of Outsiders, but their model recruitment is far from the norm--and that's what I love most about them. Instead of the tall, willowy models with abnormally symmetrical features, the LA-based brand regularly brings on those whose remarkableness is in what they do, not how they look. Case in point: their latest model for spring is 74-year-old artist Ed Ruscha, shot on simple, raw Polaroids.
I love the stark, subversive, antics-ridden feel to Band of Outsiders' campaigns, rendering fashion models, sets, lights, Photoshop and "looking hot" unnecessary. The addition of Ed Ruscha to their lineup is a perfect fit given the brand's own minimal, sleek, color-blocked styles and Ruscha's sharp, graphical paintings. The campaign was shot in Ruscha's studio in Culver City, CA featuring his own dog, stunning vintage car, and Indian motorcycle (which of course first drew me in). It's basically just Ruscha fucking around--and that's awesome
The spring campaign doesn't feel like a set of photos that attempts to sell something, but is instead a demonstration of how clothing is meant to accompany the subject's everyday life--not just sit pretty on a human mannequin. It's not quite a documentary, but neither is it meticulously set up. Others that have modeled for Band Of Outsiders are actors Rupert Grint and Tom Felton of Harry Potter fame, James Marsden, Andrew Garfield and Donald Glover, all of their shoots adhering to this spontaneous, "wouldn't it be funny if..." vibe.
See the rest of the campaign and more of their Polaroids at Band Of Outsiders.