ODYN VOVK's video "A Silent Grey" for their latest collection.
Brainchild of designer and chopper enthusiast Austin Sherbanenko, the Los Angeles-based mens label puts the "male" in malevolent with subtle designs that are the strong, slightly twisted silent type. His pieces are predominantly black and use unique materials like sail cloth and army canvas that are waxed and/or oiled along with animal skins like ostrich, alligator and even, yes, fish leather (how? no clue). Odyn Vovk is rugged in a way that completely turns its back on the prevalent New England/dust bowl looks that seemingly every masculine, stylish man has as his default outfit. Instead, it's the refined graduation from goth, punk or metal that sheds all the studs, chains and subculture frills and heads towards runway edge without venturing into the asexual dsytopian futurism of Rick Owens or Mugler.
OV is very much grounded in the now, and their latest fashion video shot by Jon Ryan Sugimoto reflects a no-parents-no-schedules-no-rules existence far from all the catwalk hoop-jumping that's been happening this past week. While the clothes are not so much the stars as the motorcycles (because really, how can they not), the video is selling a laid-back lifestyle of sweet bikes, leggy girls, aimless adventures through the LA jungle.