How To Make a Fashion Video: Missoni Spring 2011 by Juergen Teller


With fashion videos still fairly new to the industry, I've noticed there is a pretty cut and dry formula to them:

1. Lots of movement. Show what the runway or static images can't show.
2. Mirrored frames. This is a favorite effect of almost all fashion videos.
3. Some kind of electronic or industrial soundtrack. Neutral, easy to create and loop.


Missoni's Spring 2011 campaign video exemplifies the fashion video formula to a T. The clip features members of the Missoni family and friends (including Leighton Meester). Not the most impressive video, but it's the first time I'm actually liking the techno-tribal prints they designed.

Can We Just...





...sit back and admire for a second? True Blood stars Alexander Skarsgård and real-life married couple Anna Paquin and Stephen Moyer get bloodied up and bothered for the latest issue. (Anna needs to move that leg!)

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Rolling Stone has always upped the ante when it comes to controversial covers, two of the most famous ones being the John Lennon and Yoko Ono cover and the Janet Jackson cover--both of which are relatively demure now. Funny how our definition of "controversy" changes over the decades.


John and Yoko, Jan 1981 issue shot by Annie Leibovitz on the day Lennon was killed; Janet Jackson with the hands of then-unknown husband René Elizondo, Jr., Sept 1993 issue shot by Patrick Demarchelier.


Of recent Rolling Stone covers, my favorite has been the Leighton Meester and Blake Lively April 2009 issue, shot by Terry Richardson.


Simple, raw and rife with sexual innuendo as we can always expect from Richardson. But this latest vampire sandwich cover trumps ALL.